Brand Development.

Maintaining a cohesive visual presence for your brand begins with a logo but doesn’t end there. I’ve led all phases of brand development from ideation to logo design to implementation. Check out some case studies of brands I’ve developed.

Case Study - QAD

In 40 years of existence, QAD had only once documented a rebrand—and that was in 1995. During that time period the organization expanded across the globe beyond its core industry focus. Multiple organizations were acquired in the decades long story of the organization, yet no real cohesive narrative was shared to define QAD or its subsidiaries. I led a cross-discipline team to develop a cohesive visual narrative, repositioning the product lines and absorbing divisions, by designing a new identity that fit exactly where QAD is market poised today. Embracing the past. Pushing forward.

Led design development, launch strategy, branded asset templates & resources, story development, and launch event strategies to bring the new QAD logo to life with internal and external groups.